Difference between AR and VR

The terms AR and VR refers to the augmented reality and virtual reality, and these are getting very popular in modern days.

Both technologies are reaping intense interest in the field of Marketing, Gaming, Brand development, and entertainment.

Let’s look at the differences between these two technologies and some current examples of how they are being used to improve marketing, customer experience, and brand building.

Virtual Reality:

• Digital recreation of the environment around the user

• Involves a complete immersion experience that shuts out the physical world.
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• By Using VR devices such as HTC Vive, Oculus Rift or Google Cardboard, users can be transported into a number of real-world and illusory environments such as the middle of a squawking penguin colony or even the back of a dragon etc.,
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• Virtual reality (VR) immerses people in experiences, often with a lot of expensive technology such as headsets. Augmented reality, on the other hand, usually starts with a real-life view of something (such as the camera of a mobile phone), and projects or inserts images onto the screen or viewer.

Augmented Reality:

• Overlays Virtual elements in the real world

• It often use Digital Elements like camera on smartphone to view a live experiences. Some Examples of augmented reality experiences include Snapchat lenses and the game Pokémon Go.

• AR adds to reality, projecting information on top of what you're already seeing.

AR Studios makes these videos with extraordinary effects either for marketing or for entertainment.